.Diller Scofidio + Renfro
Media Relations
Event Programming
Event Production
Metrics
45.7M Audience
114K Estimated Views
Diller Scofidio + Renfro, one of world’s leading architectural firms enlisted VIDOUN to spearhead the press and marketing campaign around the release of the book Blue Dream and the Legacy of Modernism in the Hamptons exploring their first residential project, a groundbreaking house on the beach in East Hampton. VIDOUN organized a sold out panel at Guild Hall with Charles Renfro and architectural critic Paul Goldberger. The agency placed a first exclusive with the Wall Street Journal which featured the story on the cover of its real estate section. Dozens of other outlets including Wallpaper and PIN-UP also featured the project. This is the second major project the agency principals have done with DS+R. The first one being the publication of Lincoln Center Inside Out, a major monograph documenting the extensive work the firm did redeveloping the performing arts center’s campus.
Press Placements
The Wall Street Journal
Town & Country
New York Magazine
Wallpaper Magazine
PIN–UP
Dezeen
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