.
Project Information
The le PÈRE menswear brand recently secured its inaugural flagship store in the Lower East Side of New York City. Partnering with the esteemed NYC-based architecture firm, BoND Architecture and Interior Design, le PÈRE embarked on a journey to craft a retail experience that would not only establish itself as a premier destination for men's fashion but also position the store as a design world attraction. Vidoun, in collaboration with the brand, seized this opportunity to orchestrate press coverage not only within the realms of fashion media but also within the influential circles of design world media, ensuring that le PÈRE's debut store garnered attention and acclaim from both industries. Furthermore, Vidoun took charge of coordinating a spectacular launch party that commandeered a city block, attracting NYC's influencer luminaries and setting a new standard for fashion and design events in the city.Services
Programming and Events Strategy
Media Relations
Press List
Hypebeast
The Architect’s Newspaper
WWD
Document Journal.